Cookie Policy

Introduction

This Cookie Policy explains how MailShout, a trading name of Cineworx Ltd, uses cookies and similar technologies when you visit https://www.mailshout.co.uk.

It should be read alongside our Privacy Policy, which explains how we collect, use and protect your personal information.

By using our website, you can choose whether to allow certain categories of cookies. Essential cookies are always active because they are necessary for the website to function correctly.

This Cookie Policy has been prepared in accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

This website is operated by:

Registered company

Cineworx Ltd, trading as MailShout

Registered office

9 Bessemer Crescent, Aylesbury, HP19 8TF

Website

https://www.mailshout.co.uk

General enquiries

hello@mailshout.co.uk

Privacy enquiries

privacy@mailshout.co.uk

Telephone

0203 627 0437

Companies House registration number

15046096

ICO registration reference

C1518310

2. What are cookies?

Cookies are small text files stored on your computer, smartphone or other device when you visit a website.

They help websites function correctly, remember your preferences and, where permitted, provide information about how visitors use a website.

Cookies cannot access files on your device, install software or retrieve information from other files stored on your device.

Cookies may be:

• Session Cookies – deleted automatically when you close your browser.
• Persistent Cookies – remain on your device for a defined period or until deleted.

Cookies may also be:

• First-party cookies – created and managed by MailShout.
• Third-party cookies – created by trusted external service providers.

3. How we use cookies

MailShout currently uses cookies to:

• Remember your cookie preferences.
• Maintain essential website functionality.
• Comply with UK privacy legislation regarding consent.

If additional analytics or advertising technologies are introduced in the future, they will only operate where you have provided the appropriate consent through our cookie preference centre.

We do not use cookies to identify you personally.

4. Cookie categories

Strictly Necessary Cookies

Currently Active

These cookies are necessary for the operation of the website.

Although you may be able to block them through your browser settings, doing so may affect the functionality of the website.

This cookie enables the website to remember your choices and helps us comply with UK privacy legislation.

Analytics Cookies

Currently not active

The MailShout website has been designed to support analytics technologies including:

• Google Analytics 4
• Microsoft Clarity

These services are not currently deployed on the live website.

If implemented in the future:

• they will only be activated after you have provided consent;
• they will help us understand how visitors use our website;
• they will never be activated automatically without your permission.

This Cookie Policy will be updated before any analytics technologies are introduced.

Advertising Cookies

Currently not active

The website has been designed to support advertising technologies including:

• Google Ads Conversion Tracking
• Meta Pixel
• LinkedIn Insight Tag

These services are not currently installed.

If implemented in the future:

• they will only operate after you have given consent;
• they may be used to measure advertising performance;
• they may help us deliver more relevant advertising across third-party platforms.

This Cookie Policy will be updated before any advertising technologies are introduced.

5. How we manage consent

MailShout uses a custom-built first-party cookie consent system.

Unlike many websites, we do not rely on a third-party cookie management platform.

Our consent system:

• stores your preferences using a secure first-party cookie;
• records the version of the cookie policy you accepted;
• records the date and time your preferences were saved;
• integrates with Google Consent Mode v2 to ensure supported technologies only operate where the appropriate consent has been provided.

Your consent choices do not contain any personally identifiable information.

We retain your consent preferences for 365 days, after which you may be asked to review and renew your choices.

6. Changing your cookie preferences

You may change or withdraw your cookie preferences at any time.

You can do this by selecting the Cookie Settings link available in the footer of our website.

If you withdraw consent, any future non-essential cookies will no longer be placed on your device.

If you experience any difficulty changing your cookie preferences, please contact us using the details at the end of this policy and we will be happy to assist.

7. Managing cookies through your browser

Most web browsers allow you to:

• View stored cookies.
• Delete cookies.
• Block cookies.
• Receive notifications when cookies are placed.

Please note that disabling essential cookies may affect the functionality and performance of the website.

For browser-specific guidance, please refer to:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Apple Safari

8. Third-party services

Where enabled with your consent, trusted third-party providers may place cookies on your device.

Examples may include:

• Google
• Microsoft
• Meta
• LinkedIn

Each provider operates under its own privacy and cookie policies.

MailShout does not control cookies placed by third-party services and recommends reviewing their respective privacy information where applicable.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• changes in legislation;
• improvements to our website;
• new technologies;
• new services;
• additional analytics or advertising platforms.

The latest version will always be published at: https://www.mailshout.co.uk

The Last Updated date at the top of this page indicates when this policy was last revised.

We review this Cookie Policy periodically to ensure it remains accurate and reflects the technologies used on our website.

10. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us.

Organisation

MailShout — a trading name of Cineworx Ltd

Privacy enquiries

privacy@mailshout.co.uk

General enquiries

hello@mailshout.co.uk

Telephone

0203 627 0437

Website

https://www.mailshout.co.uk

Registered office

9 Bessemer Crescent, Aylesbury, HP19 8TF

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